Image by upklyak / Freepik.
The world of websites has changed dramatically over the last few years, with ease of use being one of the key drivers for selecting the platform used to build a site. According to the website learning portal Colorlib some 810 million websites use WordPress, which is 43% of all the websites on the internet. WordPress has a 64.2% share of the CMS (content management system) market, which is more than ten times greater than its closest competitor.
A CMS is a software application that is used to store and organise digital information, such as text, images, audio, and video files. Content management systems can be used to create websites, blogs, ecommerce stores, and even mobile applications. A CMS is also typically the best way to create a website that will be largely managed by the end user. It’s no accident that WordPress has come to dominate the market, as it has significant advantages and a proven track record over its main rivals.
The advantages of WordPress
- Easy to use: WordPress is very simple to use, even for people with little to no experience with managing website content. The interface is intuitive, making it easy to create, publish and manage, content and media.
- Security: WordPress is a secure platform that is regularly updated to fix any vulnerabilities that could put your website at risk. There are many plugins available that can enhance the security of your website. Having said that, only 54.3% of WordPress users are running the latest version of the software, so keeping the background updating and maintenance with your website designer / developer will ensure you are properly protected.
- Customisation: WordPress offers themes and plugins that allow you to customise the appearance and functionality of your website. With thousands of options available, you can create a unique website that reflects your brand and meets your specific needs.
- Responsive: With websites increasingly being accessed from mobile devices, having a responsive website is critical. WordPress themes are designed to be responsive, meaning they adjust automatically to fit any screen size, ensuring your website looks great on all devices.
- Optimisation: WordPress is designed to be SEO-friendly out of the box. It is easy for search engines to crawl and index your website. In addition, there are many SEO plugins available that can help you optimise your content and improve your search engine rankings.
- Cost and support: WordPress is free and open source, while other CMS options such as Joomla require a paid subscription. WordPress has a large and active community of developers and users who provide support, share knowledge, and contribute to the ongoing development of the platform. This means there are many resources available to help you get the most out of your WordPress website.
Overall, WordPress is a versatile and user-friendly platform that offers many advantages for website owners, especially those who are looking to add and manage content themselves. Whether you are creating a blog, portfolio, e-commerce shop, or any other type of website, WordPress can help you achieve your goals efficiently and effectively.
The Ginormous Websites team have been designing websites for over two decades providing engaging dynamic websites for businesses and other organisations at prices that don’t scare you. But it’s not just about building the website. Ginormous Website business packages include everything you need to get online simply and soon. Our team includes a copywriter, photographer, marketing experts, and one of Bristol’s leading business mentors to help you create the best website and then shout about it to your targeted audience.
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